Meet the Maker: Kaja Hort
Can you describe your creative work in a few sentences?
I am a storyteller with a visual voice. I use graphic design as a multilayered tool for communication and animating force. For me, design goes way deeper than making something pretty, trendy or functional. We can transmit so many messages through design, a lot of them are hidden in symbolism and work on a subconscious level.
As my focus lies on visual identity, my goal is to mirror the energy, values and passion of my clients in a visual language of shapes and colours to create a design they feel truly aligned with.
What’s your favourite medium to create with?
I am switching a lot between digital and analogue. I love the endless possibilities you have with a computer, but now and then I need to craft with my hands.
Can you share a programme/art supply brand/item you love working with?
I fell in love with Adobe Illustrator in 2011 and until today it’s my favourite tool to create with.
Do you create every day? If so, do you have a set time to create?
I feel the creative process never really stops, even when I am not actively working on something, my head is still spinning over new ideas or different design solutions. But it is important for me to take breaks from the computer or screens in general to maintain my flow and make room for inspiration.
Do you have a ritual around creating?
I work very intuitively! On some days I need physical exercise before starting to work, on others I wake up with such passion and excitement that I immediately sit behind the desk. If I feel stuck, I take a moment of stillness or go for a walk. One thing I do a lot though is to burn some oil to accompany my workday with a nice scent.
What’s your favourite part about your creative work?
When you get this spark of an idea coming from nowhere that leads you to an amazing, unexpected outcome.
What’s your least favourite part about your creative work?
I like to hide behind my designs and selling myself and pricing my work is my biggest challenge. It got easier with time but it is still my least favourite part.
What would you tell your younger self about your creative work?
Believe in yourself and your talent! Don’t overthink too much.
Do you create with a certain person/target group in mind?
Actually, I focus more on being authentic to myself, but my work naturally attracts women in the (spiritual) coaching and wellness industries.
Where can people find you and your work?
You can check out my Instagram profile @kajahort or go to my website www.kajahort.com
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